Intimate health brand, AZO has a new spokesperson: Zoe. She’s cheeky, honest and relatable, but above all—she’s the one you go to when you’ve got questions about your health below the belt. She’s normalizing taboo topics, and busting feminine health myths.

In 2021, Zoe was introduced on TV. In 2022, we brought Zoe to the internet. She’s sharing tips and educating while highlighting the benefits of AZO, all while staying up to date on digital trends.

The educational campaign boasted a CTR of 9.05%, 4,310% above industry benchmarks.