
Relief in Every Box
As the #1 menopause brand of choice among women, Estroven knows how to help women continue to live their best lives, symptom free. In every box of Estroven, is the relief women are looking for.
Targeting women age 40+ requires reaching them on the platforms they’re on: Facebook and Instagram. We had to stop them in their scroll, and we did. In 2021, Estroven’s social ad campaign pulled off the following results:
Video Completion Rates exceeded benchmarks by 28%
Video View Rates exceeded benchmarks by over 470%
CTR exceed benchmarks by 44%
In 2022, The digital “Relief in Every Box” campaign went on to be utilized as a print campaign as well.