Women are built different, so they deserve a probiotic built FOR them. As the leading brand in probiotics, Culturelle® developed a new product specifically for women.

To launch the product on TV, we highlighted everyday, relatable moments in women’s lives:

• That perfect outfit feeling

• The all-too-relatable, “I met my new best friend in the restroom” feeling

  • (Side note: women who carry around extra tampons are heroes without capes)

• The I’m pregnant but I’ll still F up this workout feeling