How do you increase interest in a little-known clean medicine company?

For Genexa, we defined what it means to “Give an F” when it comes to medicine. Giving an F means actually caring about what goes into medicine. By making it free of dyes, free of sweeteners, free of fillers, and free of all the crap.

The campaign created a place for impassioned consumers to connect, and better understand the health choices they make for their families.

• Sales grew 250% immediately following campaign launch.

• Campaign drove brand to #1 selling kids’ pain and fever medicine on Amazon.

• The TVC ranked in the 94th percentile for the category, with the message and product being singled out as one of the best aspects of the Ad.