The Fleurs de Prairie Seeds of Beauty campaign was designed to recognize and support women who are dedicated to creating beauty in their communities through art, design, food, writing and beyond. Seed Grants of $5,000 were given to three creators who were striving to turn their passion into a reality.

To launch the Seeds of Beauty campaign, we partnered with ambassadors to promote the campaign on their social networks, and we hosted Press events in both NYC and Los Angeles.

In 2019, we garnered 135 seed grant applications from passionate entrepreneurs. In 2020, we garnered 312 applications. The campaign resulted in brand awareness and ambassadors created engagement and a community for the brand.